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The IC Global Consultancy

Pathways and recruitment channels to undergraduate study in the UK

Analysis of the evolving international student recruitment landscape

Are you finding it difficult to decide which recruitment channels to invest in?

The undergraduate international student recruitment ecosystem is crowded and complex, with many potential and overlapping pathways for overseas students to enter UK higher education. The diversity of channels can create confusion for students, looking to source trustworthy information, and uncertainty for institutions, seeking to invest limited resources.

To address this knowledge gap, the British Council commissioned the first comprehensive review of ‘Recruitment channels and pathways to undergraduate study in the UK’, with an emphasis on mapping out and quantifying the evolving ecosystem.

The research was completed by The IC Global Partnership.

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Pathways and recruitment channels to undergraduate study in the UK

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