Universities, Agents and Students in International Recruitment
At this IC Global Café, we’ll be focusing on the role of agents to support universities’ international student recruitment strategies as well as wider benefits such as alumni and employability. We’ll discuss agent training and examples of successful collaborations between agents, universities and students; the evolving role of agents over the next 5-10 years; and share strategies and advice for universities looking to enhance relationships with both students and agents. We’re delighted that our expert speakers are Jacqui Jenkins, Global Programme Lead – International Student Mobility and Marketing, British Council and Susan Fang, Co-founder & CMO, Oxbridge Consulting.
Date: Tuesday 3 December 2024
Time: 11am (UK time)
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Our guest speakers
Jacqui Jenkins, Global Programme Lead – International Student Mobility and Marketing, British Council
Jacqui is the British Council’s global lead for international student mobility and marketing at the British Council. Jacqui leads a team in the 35 countries that send more than a 1000 new international students to the UK annually. Jacqui has had an extensive career at the British Council, she was the original producer of the Going Global conference series in 2004, she founded the global Study UK Alumni Awards in 2013, she was the education adviser to the UK’s Government GREAT Britain Campaign Study UK in 2016 and in 2022 she launched the Agents and Counsellor Hub.
Susan Fang, Co-founder & CMO, Oxbridge Consulting
With 23 years of leadership in international education, Susan Fang has steered one of East Asia’s most successful education agencies, blending B2C and B2B models to align with student needs and competitive market dynamics. A prolific LinkedIn publisher and sought-after industry speaker, Susan passionately advocates for international student success, ethical agency practices, and culturally-driven sustainable ROI. Her expertise bridges cultural understanding with tangible outcomes for students, families, and institutional partners alike. When she’s not driving change in education, Susan is conquering marathons worldwide, proving her endurance both on the road and in her profession.