The IC Café: Mid-year Reflections: The Rollercoaster of International Student Recruitment
As we reach the halfway point of the recruitment cycle, it’s clear that the journey continues to be anything but straightforward. From navigating shifting government policies, geopolitics and visa changes to managing diverse regional market trends, institutional financial pressures and increasing competition, international student recruitment continues to challenge even the most experienced leaders. Are these changes and emerging trends the new norm for student recruitment?
Join us to hear our expert speakers’ reflections, share your own experiences and engage in a conversation about adapting strategies and building resilience in a dynamic international student recruitment space. This will be an invaluable session to join to hear from those seeing in real-time how the landscape is changing and observing what the emerging trends are. Also do invite your colleagues to benefit from their insights.
FACILITATOR & EXPERT SPEAKERS
Facilitator:
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Sirin Myles, Co-founder and Director, The IC Global Partnership
Expert speakers include:
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Jennifer Parsons, Chief Market and Partnerships Officer, UniQuest
Jennifer is part of the Exec team at UniQuest. She leads market strategy and partner engagement, applying behavioural data, AI and advanced analytics to help universities personalise recruitment and improve retention. Jennifer works across UniQuest’s propensity modelling and insight programmes, turning millions of student interactions into clear, actionable decisions for partners. She brings over 20 years’ experience in international higher education, including leadership roles in universities and at i-Graduate, alongside running a consultancy delivering research and strategy for UK HE providers.
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Lee Wildman, Director of Global Engagement, Queen Mary University of London
Lee has been Director of Global Engagement at Queen Mary University of London (QMUL) since 2017. Upon joining the International Office at Queen Mary in 2007 as Head of International Student Recruitment following two years at Bosworth Independent College, Lee focused on growing QMUL’s overseas recruitment activities, initially in Central and SE Asia, Africa and the Indian Sub-continent. He now oversees delivery of the institution’s international objectives within the 2030 Strategy, across partnerships, student mobility initiatives, recruitment and global alumni engagement.
