The IC Global Partnership in collaboration with The Future Index.
Academy
Delivered by
- A fast-track accelerator programme for HE professionals in internationalisation, marketing and global engagement
- 2-days of live online content delivered by some of the sector’s most renowned specialists.
- A unique opportunity to upskill and inspire you by analysing the most relevant trends, case studies and best practices of international marketing NOW.
What are the learning outcomes?
Up to date with the latest marketing concepts and trends within the global higher education sector
Inspired to foster innovation and creativity within their teams
More confident using key marketing concepts and understanding their meaning within universities’ internationalisation agendas, which will equip them to have better informed conversations with stakeholders at all levels
Able to lead international marketing initiatives by using the theory, tips and case studies shared throughout the programme
Aware of the complexities of international marketing within higher education, their own development needs and some of the tools they can use to navigate common challenges
And much more.
Meet the trainers
Each session will be delivered by an expert professional with demonstrated, operational and senior experience in the particular topic. Many of them are frequent speakers at sector-leading events, and have been recognised with prestigious awards. The experts will share real examples from global international marketing.
Inés Teresa-Palacio
Programme Director, IC Global Fellow, FCIM, MCIM
Sirin Myles
Co-Founder and Director, The IC Global Partnership
Jim Tudor
Director, The Future Index
Ayala Gordon
Associate Director Digital User Experience, University of Southampton
Santiago Fernández-Gubieda
Chief Reputation Officer, University of Navarra
Josephine Hansom
Senior Vice President and Youth Practice Lead, Savanta
Justin Shaw
IC Global Fellow
Michael Lavery
IC Global Fellow
Janet Ilieva
Founder and Director, Education Insight
Programme highlights
| Day 1 | Day 2 | ||||
| Time | Session name | Expert speaker | Time | Session name | Expert speaker |
| 09:30 | Welcome | Inés Teresa-Palacio, Sirin Myles and Jim Tudor | 09:30 | Welcome | Inés Teresa-Palacio, Sirin Myles and Jim Tudor |
| 09:40 | Breathing and stretching | Sirin Myles | 09:40 | Breathing and stretching | Sirin Myles |
| 09:45 | Inspiration capsule | Jim Tudor | 09:45 | Inspiration capsule | Jim Tudor |
| 10:00 | International marketing fundamentals | Inés Teresa-Palacio | 10:00 | Highlights from Day 1 | Inés Teresa-Palacio |
| 10:30 | Mid-morning break | 10:30 | Mid-morning break | ||
| 10:45 | Understanding global audiences | Josephine Hansom | 10:45 | The strategic importance of global brand and reputation | Santiago Fernández-Gubieda |
| 11:30 | Inspiration capsule | Jim Tudor | 11:30 | Inspiration capsule | Jim Tudor |
| 11:45 | Break away from the screen: walk and think | 11:45 | Break away from the screen: walk and think | ||
| 12:00 | A deep dive into digital marketing | Ayala Gordon | 12:00 | Inspiration capsule | Jim Tudor |
| 12:45 | Inspiration capsule | Jim Tudor | 12:15 | The International Influencer Index | Michael Lavery and Justin Shaw |
| 13:00 | Lunch | 13:00 | Lunch | ||
| 14:00 | After lunch energising exercise | Sirin Myles | 14:00 | After lunch energising exercise | Sirin Myles |
| 14:15 | Marketing planning in a global context | Jim Tudor | 14:15 | Engaging with your audience through content and creativity to maximise impact of your global campaigns | Jim Tudor |
| 15:00 | Mid-afternoon break | 15:00 | Mid-afternoon break | ||
| 15:15 | Using data and KPIs and how to design your global dashboard | Janet Ilieva | 15:15 | International marketing in practice: day-to-day secrets, challenges and tips to progress in your career, influence better and foster collaboration between teams | Sirin Myles |
| 16:00 | Inspiration capsule | Jim Tudor | 16:00 | Inspiration capsule | Jim Tudor |
| 16:15 | Recap and close for the day | Inés Teresa-Palacio | 16:15 | Closing remarks | Inés Teresa-Palacio |
FAQs
Who is this programme for?
Colleagues working in international and global engagement teams, as well as those within faculties with an international remit, and in marketing teams.
Is previous marketing knowledge and/or experience required?
No. There is no need for previous marketing knowledge or experience. Delegates with some marketing experience will also benefit from the programme as each module will start with an introduction of key concepts before deep-diving into specific trends, case studies and techniques.
How is the programme delivered?
The programme will be delivered online on Zoom over 2 days of live sessions between 9.30am and 4.30pm GMT, and will include interaction opportunities, individual and group activities.
Is this programme officially recognised?
Yes, the programme can count as CPD towards your professional development.
When will it take place?
Spring 2025.
What is the value?
Full price £1,000 + 20% VAT = £1,200.00
Early bird £900 + 20% VAT= £1,080
10% discount when booking 2 or more people from the same institution.
How many places are there available?
There are 25 places in this edition.
About The Future Index
An inspiration business. Trends consultancy. Exclusive members network. Reports. Presentations. Conference keynotes. Creative inspiration. Strategy, including HE Brand specialism.
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