Academy
Delivered by
- A fast-tracked accelerator programme designed for HE professionals in internationalisation, marketing and global engagement
- 2-days of live online content, networking opportunities, individual and group activities delivered by some of the sector’s most renowned specialists.
- A unique opportunity to upskill, inspire and motivate you by analysing the most relevant trends, case studies and best practices of international marketing NOW.
Monday 28 & Tuesday 29 April 2025
Key benefits & learning outcomes
01
Be up to speed with the latest marketing concepts and trends in the global higher education sector, which will help you drive international growth in your institution
02
Feel inspired, motivated and empowered to manage the complexities and opportunities of international marketing
03
Learn from award-winning and international education sector’s most renowned specialists
04
Gain confidence from practical examples to implement best practices within your role
05
Enjoy networking opportunities to make connections with peers and industry leaders
06
Be able to lead international marketing initiatives by applying the theories, tips and case studies shared throughout the programme
Meet the experts
Each session will be delivered by a higher education experts with significant, operational and senior experience in each of the programme topics. Many of them are frequent speakers at sector-leading events, and have been recognised with prestigious awards. Expert speakers will share real examples from global international marketing in HE and other sectors.
Sirin Myles
International Higher Education specialist and qualified leadership coach. Co-Founder and Director, The IC Global Partnership, former Director at the universities of Reading and Southampton, as well as the British Council.
Jim Tudor
Marketing trends and brand strategy specialist, Director of Future Index and Waterfall, multiple award-winner including for stand-out international campaigns #TwinForHope and #WeAreInternational. Keynote speaker, LinkedIn Top Voice for Education and PIEoneer Awards 2025 judge.
Inés Teresa-Palacio
International marketing and advancement specialist at C-level. Fellow of the CIM and IC Global Partnership, former Head of Strategic Marketing at the University of Southampton, and former CMO at the Open University of Catalonia. Founder and Director of Via Pinnedda international advancement, marketing and communications
Josephine Hansom
Youth Culture expert, MRS Board Member, former Senior Vice President and Youth Practice Lead at Savanta, former Managing Director at YouthSight.
Santiago Fernández-Gubieda
Expert and author on universities brand strategy and reputation management. Member of the World 100 Committee, Chief Reputation Officer and Director of the Center for Universities Governance and Reputation, University of Navarra.
Ayala Gordon
Specialist in all-things digital, several-times winner at Content Ed Awards. Associate Director Digital User Experience, University of Southampton and former Digital Product Manager for several commercial brands.
Emanuel Diaz
Specialist in content marketing and storytelling for international audiences. Frequent keynote speaker at global conferences and Head of Content, IE University.
Janet Ilieva
International research expert, founder and Director of Education Insight and QS Europe Global Advisory Committee member. She's worked for the British Council and HEFCE Observatory and is a former NAFSA Senior Fellow.
Michael Lavery
Global marcomms specialist with extensive international experience in the private and public sectors and founder of Brand & Reputation (named CIM’s ‘Agency of the Year 2023-24’). Fellow of the CIM, Royal Society for the Arts and IC Global Partnership, and former adviser to the UK Government.
Programme highlights
Inspiration capsules
delivered by The Future Index to learn about the most relevant trends in international marketing worldwide (from the higher education sector and beyond)
Expert-led sessions
to understand key marketing concepts, global audiences, digital marketing, content marketing and creativity, campaign planning, KPIs and monitoring techniques, strategic university brand and reputation
Tips
to succeed as an international marketer and to overcome challenges in your day-to-day role
Reflective & wellbeing exercises
breaks from the screen, reflective and wellbeing exercises throughout the two days to keep your mind and body focused and energised
Frequently asked questions
Who is this programme for?
It is designed for higher education professionals, who are tasked with driving growth within their institutions, and who work in international, global engagement or marketing teams, as well as professionals or academics who work in faculties with an international remit.
Is previous marketing knowledge and/or experience required?
There is no need for previous marketing knowledge or experience. Both delegates with and without marketing experience will benefit from the programme, as each module will start with an introduction of key concepts before deep-diving into specific trends, case studies and techniques.
How is the programme delivered?
The programme will be delivered live, online over two days, and will include interaction and networking opportunities, individual and group activities.
When will it take place?
Monday 28th & Tuesday 29th April 2025
9.30am and 4.30pm (GMT)
How much does it cost?
Full price £995 + 20% VAT = £1,194.00
Early bird £895 + 20% VAT= £1,074 if booked before Sunday 30th March 2025
10% discount when booking two or more people from the same institution
What is your refund policy?
Cancellations made 14 days or more in advance of the programme start date will receive a 100% refund. Cancellations made 7-14 days before the programme start date will receive a 70% refund. Cancellations made within 7 days of the programme start date will receive a 50% refund.
How many places are there available?
There are limited places available to ensure that all participants can take place in the Q&As, debates and group activities.
What happens after the programme?
- Delegates will be able to participate in our first white paper on international marketing and will be invited to the official launch in the Autumn of 2025.
- Delegates will also be given the opportunity to benefit from 3h of coaching and mentoring by The IC Global qualified coaches and mentors, within a period of 6 months after completion of the programme, at a special reduced price.
Will I get a certificate?
Yes, all delegates will get a certificate and a digital badge on completion of the programme.
How can I book my place?
Delegates can register online using the registration form, and they need to provide a PO number from their institution in order to confirm their place.
Who can I contact if I have any questions about the programme?
You can contact the Programme Director, Inés, on [email protected]
The IC Sustainability Pledge
At The IC Global, we are committed to sustainability in all we do. As part of our Sustainability Pledge, we will plant an olive tree after the completion of each edition of The International Marketing Accelerator.
About Future Index
An inspiration business. Trends consultancy. Exclusive members network. Reports. Presentations. Conference keynotes. Creative inspiration. Strategy, including HE Brand specialism.
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